Tourism touches each of us in Jefferson County, even if not directly.
Join us with our guest presenter, Marsha Massey, Executive Director of the Olympic Peninsula Visitors Bureau, our tourism partner. The coronavirus pandemic of 2020 brought travel to a halt, worldwide. Leisure travel, business travel, meetings and conventions, cruises - all travel suddenly stopped, and the travel industry as a whole became one of the most adversely affected industries in the nation, recording billions of dollars in losses.
Closer to home, the Olympic Peninsula certainly felt that impact initially as well. But, as people began to look for shorter, closer getaways, opportunities to get outdoors and away from the crowds, local and regional travel started to pick back up, and the Olympic Peninsula was well positioned for that recovery.
What does the rest of 2021 and beyond look like for our tourism-dependent communities?
What are some of the lessons learned from 2020, and what are some of the challenges to be addressed as we move through re-opening and recovery?