Leveraging the New Reality, a workshop with Keven Elliff sponsored by a grant from First Federal Community Foundation with additional support from the Port of Port Townsend and Windermere Port Townsend
Keven Elliff is an award-winning marketing professional with more than 25 years of expertise helping businesses and organizations connect with customers online. Keven is passionate about conceiving and executing integrated marketing campaigns. Having worked in both the for-profit and non-profit sectors, he enjoys connecting big picture strategies with on-the-ground execution.
Gone are the days where your followers see everything you publish online for free. The new reality is that businesses have to utilize paid advertising to reach followers and broader audiences. The good news is that advertising on Facebook and its sister company Instagram make it possible - with some planning - to reach current and potential customers in a highly-cost efficient matter. We'll discuss how to do that while running ethical campaigns that respect your customers and deliver high return-on-investment
